Public Relations
Event-Marketing
Interactive Communications

Mass Media Monitoring

Possessing up-to-date and objective information about the market – including information on its competitors’ activity and media coverage – is a key to being successful in any sphere of contemporary business. Pro-Vision Communications Agency has broad capabilities for regular online monitoring of the press (federal/regional), radio, TV, online media, and outdoor advertising. Moreover, capacities of the agency make it possible to organize monitoring of foreign media. ¹

Monitoring of Mentions

• Provide clippings of articles in print media
• Offer scripts of radio and TV programs
• Process fragments of on-air programs on VHS, DVD, CD
• Provide clippings of articles in online media
• Translate materials or their summaries in English

Media Measurement and Analysis

• Measure number of mentions and their volumes
• Estimate AVE and OTR
• Split mentions by tonality, types of coverage and types of media
• Split mentions by brands, products and product groups
• Analyze company’s image or brand formed by mass media

Advertising Monitoring and Auditing

• Track advertising in print media
• Track advertising on TV and radio channels
• Track outdoor advertising
• Track Internet advertising

Special Measurement & Analysis Tools:

• Media Measurements: Beauty Products. Quarterly Comparative Coverage Analysis of the Russian Beauty Products Market.
• Media Measurements: Telecom Products. Quarterly Comparative Coverage Analysis of the Telecom Market.
• Media Measurements: Notebooks & PDAs 2005. Quarterly Comparative Coverage Analysis of Notebooks & PDAs Market for January-December 2005.
• Weekly thematic reviews:
  - Economy Review – major economy events in Russia (Russian and English) - Media Review – major events in the Russian media market (Russian and English).